Timing is everything! Well sorta!
Dozens of times each year I am asked the very same question. "When is the best time to mail out my postcards?" Although it's nearly an...
A bad offer... IMO
I often have guys come to me, and when it's time to insert the special offer onto the mailer, hanger, etc, the offer reads something like...
Other companies customers should be your focus!
I was reading a FB thread the other day and someone was getting flamed for suggesting that he was targeting other companies customers....
Why you should offer a discount!
Often times when I ask what special offer the customer wants on their marketing piece I hear... "we don't offer discounts." or "giving...
What's a good special offer for getting lawn care customers?
I often get asked “what is the best special offer to put on an door hangers or postcards?” That is a VERY difficult question to answer,...
How to best market your lawn care company, and help build dense routes.
It's no secret that minimizing "windshield time" is the one key to higher profits. We would rather mow 10 lawns on one street, verses 10...
EDDM(every door direct mail) FAQs
What is EDDM? EDDM or Every Door Direct Mail is a service offered by the US Post Office to allow small businesses an easy way to...
